Tag Archives: #prpros #tips #roles

New Roles for PR Professionals

In current times, we must constantly adapt to change.  PR has become an industry of “many hats” in a sense, in which new roles form and often overlap.   Regarding an article on PR Daily’s website,  Arment Dietrich CEO Gini Dietrich shares a few points to an audience of PR and communication pros at Ragan Communications’ PR and Social Media Summit in Chicago.

“Technology has completely changed the way we do our jobs,” she said. “We have to learn new skills” (Wilson, Matt. “Four New Roles for PR Pros.” PR Daily News: Public Relations News and Marketing in the Age of Social Media | Home. N.p., 3 May 2013. Web. 11 July 2013.)

1. “Hyper-targeted media and blogger relations”

PR Pros need to read blog to make sure their pitching fits the audience.

2. “Content marketing and search optimization”

Posting to Google+ is a great way to increase your search results.

Other content options include- white papers, e-books, webinars, blogs, etc.  “E-books are a good way to tell if clients are serious, too. Send them a link to an e-book and monitor their reading” (Wilson, Matt. “Four New Roles for PR Pros.” PR Daily News: Public Relations News and Marketing in the Age of Social Media | Home. N.p., 3 May 2013. Web. 11 July 2013).

3. “Issues and crisis management”

Having a crisis plan as a back-up is very important.

“It means counseling executives to go public on an issue before it becomes a crisis.  If you can, become empowered to speak on behalf of the company via social media” (Wilson, Matt. “Four New Roles for PR Pros.” PR Daily News: Public Relations News and Marketing in the Age of Social Media | Home. N.p., 3 May 2013. Web. 11 July 2013).

4. “Metrics”

Measure your progress and the direction you’re going in.

Dietrich offered this formula: “Team salaries + benefits x desired ROI ratio = goal.”

In taking on similar roles, we work with a variety of  positions in pursuing leadership roles at Light of Gold PR.

We are Ambassadors for the Brooklyn Chamber of Commerce as well as to serve on their MWBE Committee.  We are also Facilitators for the Brooklyn Chamber’s Before Hours (the Networking Event will be back in September on every second Friday of the month).

Debra, the Founder & CEO of Light of Gold PR, is the VP of PR and Marketing for the NY African American Chamber of Commerce. 

We look forward to working with you soon!

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