Tag Archives: online marketing campaigns

Get more Brand Interest with Pinterest! Connect and Pin your way to success!…:)

Are you looking for ways to get more benefits out of using Pinterest? Try these tips:

Based on suggestions from PRSA [the Public Relations Society of America], the following tips can be implemented to boost results on this platform:

  • Create a Pinterest newsroom including blog posts, pitches, expert opinion, or video that can mirror or enhance your website’s newsroom.
  • Think visually, the more immediately captivating the pin is, the more likely it is to be repinned. Also try to write things in a list form so it is easy to read.
  • Have a guest pinner board, to get the guests involve with your board is a great way of networking.
  • Utilize an executive staff pinboard that links headshots to biographies, bylined articles, and content that demonstrates their credibility.
  • Create a pinboard that fits your news topics to capitalize on search traffic.
  • A niche pinboard can target your audience and complement your press releases.
  • Make use of SEO (search engine optimization.  Optimize pins by using the same keywords that your press release does.
 Check out Light of Gold’s Pinterest page at http://pinterest.com/lightofgoldpr/
Visit us at http://www.lightofgoldpr.com.  See you soon!…:)

Online Marketing Campaigns

The internet is a great place to generate business, and with social media generating business has never been easier. Business have been taking the opportunity to launch online campaigns to sell their products using the social media available to them. This isn’t limited to small businesses—big businesses have found success as well. According to the Times Online (London), big businesses such as Nike and Diet Coke have found much success in selling their products due to video campaigns. Most recently, according to Mashable.com, a YouTube video campaign for Old Spice featuring the Old Spice Guy has doubled the sales of the company.

The great thing about online campaigns is that once a campaign is started, other people online start spreading the word. Here are a few tips on how to make an online campaign work for your business:

-Incorporate the campaign into all of your social media outlets. That way, anyone visiting any of your sites will be aware of this campaign and it will be easier for them to spread the word via whichever social media site they happen to be using.

-E-mail campaigning can also be successful. People can forward your e-mails to their other contacts, and your e-mail can include links to all of your other social media sites.

-Consider a video campaign. Some of the most successful online campaigns have been done using clever video advertizing, as in the case of the Old Spice campaign. If you can come up with a video advertisement people will enjoy watching, and will want others to watch, don’t hesitate to make that video.

-Remember to keep the message constant. You may end up using various social media outlets and forms of advertizing, but you can’t let your main ideas get scattered. People will understand what your business is about much faster if your main message is kept constant between all sites and all forms of advertisement .

-Get creative. Some of the best advertizing campaigns have been based on creative ideas using social media resources. A good example of this is Ikea’s Facebook campaign for a store in Sweden, in which the store posted pictures of sample rooms online and the first person to tag an item would get it. This resulted in increased business for the store. By finding creative ways to use the social media resources you have, you can generate an online campaign that customers will be excited about.

Online marketing campaigns involve a lot of strategy and creativity, but if you can get it right the amount of success is worth the hard work. Happy Campaigning!