Tag Archives: light of gold pr

Online Marketing Campaigns

The internet is a great place to generate business, and with social media generating business has never been easier. Business have been taking the opportunity to launch online campaigns to sell their products using the social media available to them. This isn’t limited to small businesses—big businesses have found success as well. According to the Times Online (London), big businesses such as Nike and Diet Coke have found much success in selling their products due to video campaigns. Most recently, according to Mashable.com, a YouTube video campaign for Old Spice featuring the Old Spice Guy has doubled the sales of the company.

The great thing about online campaigns is that once a campaign is started, other people online start spreading the word. Here are a few tips on how to make an online campaign work for your business:

-Incorporate the campaign into all of your social media outlets. That way, anyone visiting any of your sites will be aware of this campaign and it will be easier for them to spread the word via whichever social media site they happen to be using.

-E-mail campaigning can also be successful. People can forward your e-mails to their other contacts, and your e-mail can include links to all of your other social media sites.

-Consider a video campaign. Some of the most successful online campaigns have been done using clever video advertizing, as in the case of the Old Spice campaign. If you can come up with a video advertisement people will enjoy watching, and will want others to watch, don’t hesitate to make that video.

-Remember to keep the message constant. You may end up using various social media outlets and forms of advertizing, but you can’t let your main ideas get scattered. People will understand what your business is about much faster if your main message is kept constant between all sites and all forms of advertisement .

-Get creative. Some of the best advertizing campaigns have been based on creative ideas using social media resources. A good example of this is Ikea’s Facebook campaign for a store in Sweden, in which the store posted pictures of sample rooms online and the first person to tag an item would get it. This resulted in increased business for the store. By finding creative ways to use the social media resources you have, you can generate an online campaign that customers will be excited about.

Online marketing campaigns involve a lot of strategy and creativity, but if you can get it right the amount of success is worth the hard work. Happy Campaigning!


Blackberry vs iPhone for Business

About 3 years ago, I took the plunge and grudgingly purchase my first Blackberry. I fought purchasing a Smartphone because I’ve always heard what an “electronic leash” a Smartphone or in my case, a Blackberry, could become. Needless to say, my Blackberry has reinvented how I do business, allowed me to be more mobile, organized, and even global while extending my digital reach.

iPhone vs Blackberry

So which Smartphone is best? When it comes to deciding which Smartphone is best, businesses may find themselves at a standstill in comparing the Blackberry and the iPhone. Numerous media including Youtube, Facebook and even Twitter involvement has increased awareness and in some cases answered this business woe.

The Blackberry has been around since 1999 but with new models, such as the Blackberry Bold, the Blackberry Curve, and the Blackberry Storm, Blackberry has increased its awareness within the last 6 years with over 2 million subscribers worldwide. Also originating in 1999, the Apple iPhone before the addition of its touch features was launched and in June of 2007 the iPhone as we know it debuted; by October of the same year it was given the titled, invention of the year by Time Magazine. The newer model, iPhone 3G is gaining in popularity and according to TechCrunch.com, the Apple iPhone makes up 50% of Smartphone’s web traffic, while the Blackberry makes up 21%.

Choosing between a Blackberry and an iPhone may be more of a matter of preference than of functionality. According to the consumer debate on iphonevsblackberry.com, “…the blackberry was the best phone in 2007 hands down, but the iPhone is the phone of 2014.” Need help deciding on which phone is better for your business needs? Here’s a quick comparison between both Smartphone’s:

-The Blackberry uses Verizon Wireless as its service and generally has not experienced problems. The iPhone recently experienced reception problems with their service, AT&T.

-The iPhone runs iPhone OS, which is the most advanced Smartphone technology in the world. The Blackberry runs Windows Mobile, which is less advanced. Essentially, comparing the iPhone system and the Blackberry System is like comparing Mac to Windows.

-Blackberry has an enhanced e-mail system, in which documents can be downloaded and edited.  iPhone documents can’t be edited. If you’re needs include editing documents on the go, this would be an important point to consider.

-Both have a 480 x 320 pixel screen. The Blackberry would seem to have a better quality picture, but the iPhone is not far behind. As an added bonus, when not using the keyboard the iPhone has the advantage of having images expand for full screen viewing.

-Blackberry allows you to access Microsoft Outlook, and has the look and feel of a desktop (complete with a keyboard). The iPhone still needs work in the Microsoft software arena, however it has a fully functional on screen, touch keyboard that adjust with the shifting of the of the phone from portrait to landscape viewing.

-Both the Blackberry and the iPhone are roughly in the same price wise, between $199-$299 with a contract with a service provider and depending on which model and applications you choose.

Generally, the Blackberry has been a tool for businesses, while the iPhone has been a consumer product with improvements to be made for business use. Both phones, however, are excellent, and depending on your business needs either one would be an asset. It’s all a matter of preference.

Happy Shopping!


How to Be Safe Using Social Media

Recent articles on mashable.com and ecreditdaily.com have made people aware of the most recent in a string of phishing attacks on social media sites. This time the site is Twitter. Messages have been sent to users on Twitter titled “This you?” followed by a link. The link takes users to a fake login site. The username and password entered into this site is not used to log in to Twitter; instead, this gives the attacker your password and username.

Newsfactor.com states that there are 50 million Tweets per day on Twitter and 67% of social media users spend over 6 hours per month on Facebook. This allows more opportunities for hackers and criminals to hack into your profiles and send messages to your followers. The web-criminals can then use this information to log into other sites you use, possibly gaining access to important information such as that relating to credit cards and bank accounts not to mention spam sent to e-mail accounts.

Social Media sites are great networking tools, but it is important to know how to stay safe in order to get the best out of your social media experience.

Here are a few tips for staying safe:

  • If any strange links get sent to your page on a social media site (Facebook, Twitter, MySpace, ect.) don’t click on it. Even though your friend is likely the one sending it, their account could have been hacked into. If you happen to click on a strange link and it asks for any type of information (such as log-in info), exit out and don’t give away the info.
  • Delete strange or unfamiliar e-mails, as they are likely to be spam
  • Have different passwords and usernames for each site. Part of the reason why phishing attacks are so dangerous is because people keep similar passwords and usernames for all of the sites they use. If an attacker gets login information for one site, chances are he can figure out the login information for any other site you use, unless your information varies between sites.
  • If you accidently end up giving away information, immediately change the login info (password, especially) to all of the sites you visit.
  • Pay attention to any news about phishing attacks on social media sites. Being aware makes it easier to avoid an attack. For those on Twitter, you can follow ‘Safety’ at http://twitter.com/safety for tips on how to stay safe on Twitter, as well as updates on phishing attacks and how to prevent them (or fix things if you’ve fallen victim to one). While you’re using social media sites to build relationships, keep these tips in mind.    Stay safe!