Tag Archives: Branding

Key Steps in Preparing For a Social Media Crisis

It is amazing how quickly disaster can strike. It can come from an internal or an external source. Many companies don’t realize how quickly things can get out of control. Even worse, is when crisis strikes and you don’t have a plan because you have been too busy attending to other matters that  you thought were “larger”  or “more important.”

According to PR Daily,  “you need to be continually monitoring your brand reputation, and when the worst happens, you have to be honest, admit your mistake, and share exactly how you plan to fix it. Don’t delete the post, don’t play dumb and ignore it, and above all don’t lie!”

More important is to already have a crisis plan in place that makes sense for your organization. PR Daily offers the following tips to lead you on the right path:

• List each individual social media asset. Who manages what?
• Who handles customer service, sales, and marketing?
• Get them all together in a room.
• What is a crisis? What is a negative comment? What’s the difference? Discuss it.
• Worst-case situations—what would they look like? What could diffuse it? How early would it need to be caught, in terms of monitoring? Discuss this.
• Document the discussion.
• Who should be responsible for what? Who monitors? Who responds? Who facilitates fast approvals, when necessary?
• Map this discussion to a written plan. Distribute it.

And, don’t construct a plan that is so complicated that it never gets off the ground!



How do you make the most of brand YOU?

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Most companies spend a great deal of time and money building their brands in a specific way to reflect how they want to be perceived by consumers.  In this digital world, why wouldn’t professionals want to do the same?  Developing your personal brand is imperative for survival in this current job market.  Between Facebook, Twitter, and all other social medias, you want to create your own voice and maintain consistency in all of these outlets.

Start out by making your own personal brand website.  You can use any of the free online website generators.  Think about what jobs you really want and how you can make yourself most attractive to employers in this field.  Its best to focus on your greatest, most unique strength that will differentiate yourself from competition.  Choose a slogan that can help reinforce this strength.  If you have trouble with this, there are many free strength finding tests available online.  This site should include a vision statement, relevant experiences, your updated resume, testimonials, and all the different ways to contact you (email, linkedin, etc).  Make sure you post a professional photo of yourself as well.  Once you create the site, all of your different social media sites should be linked on the site and reflect your personal brand.  

Now you have a striking website that helps people remember who you are and immediately gives you a leg up on others in your field.  This will easily help the job hunting process because employers have a much simpler and faster way of getting to know you.  This site will help them build a connection with you and allow you to stand out in their minds (increasing brand recognition).

Last (but certainly not least), untag and delete all of those embarrassing party photos off of Facebook.  No employer wants to see pictures of you doing keg stands when they do a search of your name!

Check out our website for our eBook about branding!! http://stayingtruetobrandyou.com/

Get more Brand Interest with Pinterest! Connect and Pin your way to success!…:)

Are you looking for ways to get more benefits out of using Pinterest? Try these tips:

Based on suggestions from PRSA [the Public Relations Society of America], the following tips can be implemented to boost results on this platform:

  • Create a Pinterest newsroom including blog posts, pitches, expert opinion, or video that can mirror or enhance your website’s newsroom.
  • Think visually, the more immediately captivating the pin is, the more likely it is to be repinned. Also try to write things in a list form so it is easy to read.
  • Have a guest pinner board, to get the guests involve with your board is a great way of networking.
  • Utilize an executive staff pinboard that links headshots to biographies, bylined articles, and content that demonstrates their credibility.
  • Create a pinboard that fits your news topics to capitalize on search traffic.
  • A niche pinboard can target your audience and complement your press releases.
  • Make use of SEO (search engine optimization.  Optimize pins by using the same keywords that your press release does.
 Check out Light of Gold’s Pinterest page at http://pinterest.com/lightofgoldpr/
Visit us at http://www.lightofgoldpr.com.  See you soon!…:)